Advon Technologies was founded on a single premise: Technology evolution was changing the business of the meeting industry and the meeting industry needed to change the way it conducted business.  ATI set out to define how a new breed of tools create and compete, to highlight new event business practices, and to showcase the teams and individuals who are reinventing business. Today, the event business world continues to change, and ATI continues to evolve as well.

ATI has always been about innovative people and ideas. Our mission is to find the creative workers and organizations that are building the future, and to present this information in smart, compelling, and useful ways. This mission is the core of our organization’s DNA; it's the brilliant bit that differentiates us.

We're not about event business news. We offer the insights associations, show organizers and meeting professionals most hunger for: what it takes to create new products, new services, and new ways of doing event and meetings business. Whether it's a new design (think online registration) or a business-model innovation (think dynamic floor management tools) these are the imaginative leaps that allow association executives and companies to break free of the event business world's focus on selling booth real estate – rather than creating interactive communities.  Our focus is on how real innovation is born, how real communities are developed, how exciting technology is created, and how the audience experience is enriched and events made better.

There is no more inspiring, no more useful information than the first hand account of successful organizations taking technology risks for the sake of doing something new, bold, and profitable.  ATI delivers these stories.